Digital Marketing Services

Our Digital Marketing Services

• Content Marketing

  Attention is given to those who tell great stories. Using our consumer behaviour research as a building block, we focus on creating and strategically placing valuable, relevant and on-brand content in the path of your audience during moments that matter. Whether your goal is to increase awareness, attract and engage your audience or retain your customers with a consistent experience, we’re ready, end of story.

• Contesting

  In addition to increasing the number of people who interact with you, contesting can strengthen your relationships and build affinity with your brand. Let us help you to craft a relevant, on-brand strategy that builds your following, creates a rich source of data, engages your audience and empowers them to do your marketing for you.

• Conversion Rate Optimization (CRO)

  Turn passive website visitors into action-takers. Whether you’re looking for a one-time exploration and boost in conversions or an iterative and holistic test-and-learn strategy, CRO will set the stage. Using A/B testing, analytics, user-flow and user-experience analysis, we inspire your audience to take meaningful actions.

• Influencer Marketing

  Influencers have built a high level of trust with their following, and recommendations from them act as a form of social proof to your brand’s potential customers. We connect your brand to highly targeted content creators who will increase awareness, improve traffic and inspire their audiences to become engaged with your brand.

• Localized Marketing

  Location-based marketing, or “local”, is the process of optimizing your website, campaigns and business listings such as Google My Business for traffic within a defined radius. We put small businesses, franchises and multi-location enterprises on the map by optimizing their assets, defining what “local” means to their audiences and aligning our strategy and messaging to match.

• Performance Media Buying

  Digital can provide you with unprecedented access to data about your audience, but what good is it if you don’t act on it? Everything we do is made to measure, and we monitor it in real-time, never taking the traditional mindset of “set and forget” with our campaigns. Shift the way you do business with our “always on” and iterative approach to your marketing campaigns, making them more focused, agile and effective than ever before.

• Review Building and Management

  Approximately 88% of people trust an online review as much as a personal recommendation; however, requesting them, managing them, and responding to them across a plethora of channels can be time consuming without the right knowledge and processes. Let us tackle it from end-to-end, or set you up with a system and the tools to manage your businesses’ reviews across a variety of platforms and in an efficient and effective manner.

• Reputation Mangement

  Remember when a happy customer told three people and an unhappy one told five to seven? Now, the average person has a reach of over 3,000 people through digital channels. We start by understanding your current sentiment; then we control, sustain, repair and grow your reputation across every touchpoint with our multifaceted reputation management programs.

• Search Engine Marketing (SEM/PPC)

  Whether you call it pay-per-click (PPC), search engine marketing (SEM) or paid search, when a strategy is generated using our unique process and leading experts, it rapidly connects you with your audience and affords you the ability to ramp up based on factors like seasonal interest and increased success. Our performance-focused approach of managing, measuring and optimizing puts your digital campaigns center stage.

• Search Engine Optimization (SEO)

  SEO is what started it all for us; it’s an expertise that remains core to all that we do. Let us examine your current ecosystem and provide everything from one-time recommendations that clean up your foundation to enterprise-level comprehensive road maps for iterative optimization that continually enhance your online visibility.

• Social Media Community Management

  The average consumer is exposed to more than 5,000 brand messages a day. Our social strategies dive deep into your consumers’ behaviour and what motivates them to act. We focus on cutting through the noise with purposeful content that keeps your current followers engaged while growing your community and building meaningful relationships.

• Social Media Marketing

  The equivalent of PPC/SEM on social platforms, SMM empowers an immediate connection with your audience, measurement and scalability. To truly perform, you need a unique combination of the science of digital strategy and execution, paired with the art of creative concepts that motivate your audience to act.