Career Opportunities

Operatic Agency isn’t just another creative digital agency—we’re a powerhouse of research, strategy, storytelling, and technology that fuels business growth. Named one of Canada’s fastest-growing companies for six consecutive years, we bring brands closer to their audiences with bold ideas and cutting-edge executions.

If you’re passionate about transforming ideas into impactful narratives, thrive in a dynamic, fast-paced environment, and are eager to make a difference, we want you on our team! 

 

About the Role

As a Campaign Manager (Paid Search) at Operatic, you’ll be our go-to expert for performance-driven search marketing — managing Google Ads end-to-end across the full platform suite. This is an ownership role: you’ll lead from campaign architecture and keyword strategy through to testing, measurement, and continuous optimization.

Reporting to the Director of Omnichannel Media, you’ll bring a strong command of search intent, auction dynamics, conversion tracking, and performance forecasting— and be relentlessly focused on driving measurable business outcomes through every dollar spent. You’ll collaborate with internal teams like Client Services and Creative to ensure campaigns align with broader marketing goals and deliver measurable results.

This role is more execution-focused than client-facing, but clear communication is critical — you’ll present insights to Client Services, advocate for strategic decisions internally, and ensure your work is understood and acted on across the team.

Experience in regulated industries — particularly pharmaceutical or healthcare — is considered a strong asset in our selection process.

 

What you’ll be doing

Google Ads Campaign Management

• Paid search is the core of this role — you’ll own Search campaign strategy and execution as your primary mandate. Beyond Search, you’ll lead campaign management across Performance Max, Display, YouTube, and Shopping, bringing the same rigour and performance focus to each channel.
• Own end-to-end campaign execution, including keyword research, account structure, ad copy development, extensions, bid strategies, tracking setup, and budget pacing 
• Build and refine negative keyword strategies to improve efficiency 
• Design and execute structured testing plans across ad copy, bidding strategies, and campaign types

 

Performance Optimization

• Optimize campaigns against KPIs that reflect real conversion events that matter — revenue, qualified lead volume, acquisition, ROAS, CPA and more
• Continuously refine keywords, bidding strategies, audience overlays, and campaign structures
• Analyze search term reports, impression share, quality score, and auction insights to uncover expansion and efficiency opportunities 
• Troubleshoot underperforming campaigns using a hypothesis-driven approach 
• Provide landing page and conversion rate optimization recommendations to improve performance

 

Budget & Investment Management

• Manage and pace budgets across campaigns and clients, ensuring spend is on track and optimized against performance targets at all times
• Forecast media investment needs based on performance trends, seasonality, and client growth goals — providing proactive recommendations before issues arise
• Allocate budget strategically across campaign types and channels to maximize efficiency, adjusting investment mix in response to auction dynamics and shifting performance signals

 

Reporting, Data & Insights

• Partner with internal teams to build reports that go beyond data delivery — surfacing meaningful insights and shaping a strategic narrative that connects campaign performance to client business decisions
• Leverage Google Analytics, Google Search Console, Looker Studio, and ad platforms to build actionable dashboards
• Participate in client performance reviews, presenting key learnings and optimization plans

 

Collaboration & Cross-Functional Partnership

• Collaborate across media, creative, and client services teams to ensure search strategy is connected to — and informed by — what’s happening across the full channel mix
• Contribute platform expertise to campaign planning and strategic discussions
• Identify opportunities to grow existing accounts through search expansion and optimization

 

What you’ll bring to the role

• A degree or diploma in Marketing, Digital, Advertising, Media Studies or a related field 
• 3-6 years of hands-on paid search media planning and buying experience in an agency or performance-driven environment, for mid-to-large brand accounts
• Demonstrated experience building, executing, and scaling large-budget paid search campaigns across the full Google Ads suite, including all major campaign types
• Experience executing paid search in a regulated industry environment, with familiarity of compliance considerations
• Strong understanding of search auction dynamics, keyword strategy, and the levers that move performance
• Strong keyword research and analysis skills, with experience using industry-standard research tools
• Experience building and managing structured search account hierarchies
• Experience with Google Tag Manager and implementing and troubleshooting conversion tracking, including enhanced conversions and offline conversion imports
• Hands-on experience with web analytics platforms, including GA4 and Adobe Analytics
• Strong working knowledge of Excel for data manipulation, pivot tables, macros, and visualization
• Experience leveraging AI tools to improve workflow efficiency, campaign ideation, or reporting
• Experience using data and metrics to diagnose performance gaps and drive meaningful improvements
• Strong communication skills — able to present performance data to both technical and non-technical stakeholders

 

Nice to have 

• Advanced PMAX and feed-based campaign experience
• Account management experience
• French language proficiency is an asset, particularly for candidates with experience executing bilingual or Quebec-market campaigns 
• Familiarity with CRM integrations (HubSpot, Salesforce) and lead quality analysis 
• Exposure to other performance channels, such as paid social and programmatic
• Experience contributing to or pitching media strategies in client-facing environments

 

Why Operatic Agency 

• Clear Leadership Vision
• Challenging and Meaningful Work
• Competitive Pay and Comprehensive Benefits (Medical Insurance, Dental and Vision Insurance, Life and Disability Insurance, Mental Health Support)
• Culture of Excellence
• Future-Thinking
• Professional Growth
• Collaborative & Supportive Environment
• Recognition & Reward
• Diverse Clientele
• Vibrant Location & Hybrid Work 

 

This role has an annual salary range of $70,000–$85,000 CAD, commensurate with experience, skills, and qualifications.

Operatic Agency values inclusion and access for all applicants and employees. Should you require accommodation to participate in the application and interview process, please let us know. Operatic Agency continuously aims to foster a workplace in which individual differences are recognized, appreciated, and respected.

Thank you for your interest in joining Operatic Agency! Only those selected for the next steps will be contacted.